Air Spray Systems
Air Spray Systems, a global spraying equipment provider, needed a user-friendly e-commerce platform. We reimagined WooCommerce workflows to enhance user registration, checkout, and order tracking.
By overcoming challenges like dynamic discount tags on archived products and advanced Elementor customization, we delivered a secure, visually engaging platform. This platform also features seamless payment options, aligning perfectly with their global customer-focused vision.
Development and Framework
- Website Development tool: WordPress
- UI Builder: Elementor Pro
- E-commerce Plugin: WooCommerce
- Payment Gateways: Stripe, Paypal
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Challenge
We had to create an e-commerce experience for Air Spray Systems that redefined their WooCommerce workflows. The major challenges we faced were as follows:
- WooCommerce Workflow Modification: Modifying the default WooCommerce workflow for user registration, checkout, and order tracking.
- Discount Tag Display Issue: Discount tags did not appear on archived products despite using the advanced version of Elementor Pro.
- Widget Customization: Adding Modifying Elementor widget designs and functionalities using hooks, including enabling coupon applications on the total cart amount
Core Features
The following key features make Air Spray Systems a dynamic e-commerce store:
- Products Offerings: Air Spray Systems offers different cleaning chemicals and equipment, such as soft wash systems and gutter cleaners. They also provide wash training and customized pressure-washing work shirts.
- E-Commerce Functionality: The website supports online shopping with efficient ordering methods and secure payment options.
- Customer support: They provide 24/7 customer support, free shipping, and a 14-day return policy, ensuring customer convenience.
Approach
To address the challenges and design the app, we followed the following approaches:
- Woocommerce Flow Customization: We implemented custom PHP coding within WordPress to address the challenge of modifying the default WooCommerce flow. We also designed a custom theme using HTML and Bootstrap, completely overwriting the existing process to match specific requirements.
- Discount Tag Implementation: Next, we utilized custom coding to apply discount labels directly to the products to resolve the issue of discount tags on archived products. This way, customers can see the available discounts on each item.
- Widget and Coupon Customization: Our developers used hooks to modify design and functionality to add more information to Elementor and WooCommerce widgets. This approach allowed us to resolve the coupon application issue by coding the necessary functions through hooks.
Structure/Layout
The main menu includes links to Home, Shop, About Us, Financing, Training, and Apparel, allowing easy access to different website sections. The products and services are categorized under clear and concise wireframes, ensuring an easy online shopping experience.
Branding & Visuals
We chose a professional blue-and-white color scheme and fonts that resonate with an e-commerce platform. We tried to resonate with users by implementing a straightforward and customer-centric tone approach.
The website has a modern feel with cohesive visuals across the web pages. The blue-and-white color scheme, prominent product display, and clear typography are fitting for a professional e-commerce platform.
Ready to elevate your e-commerce experience like we did for Air Spray Systems?
At Red Star Technologies, we deliver expert web and mobile app solutions that work smarter, stand out, and are cost-effective. Contact us today and begin your web development journey with our talented team.
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If you need expert, engaging, and responsive web and mobile apps, Red Star Technologies is always at your service. We not only design apps but also save your time and finance. Contact us today and begin your journey with our expert team.
