Owner’s Beverages
Our goal was to create a visually compelling and functionally powerful eCommerce theme specifically designed for beverage brands — from fruit syrups and sauces to artisanal coffee blends and frappes. As part of our flagship product line under Owners Jungle, this theme represents our commitment to redefining how eCommerce templates look and feel by integrating seamless animations, product storytelling, and high-end UI/UX design.
Tech Stack
Sip Pure Taste, Explore Rich Blends & Shop with Ease at Owners Beverages.
Challenge
While traditional eCommerce themes excel in providing functional layouts and broad compatibility, they sometimes leave room for deeper emotional engagement and immersive brand storytelling — especially in sensory-rich industries like food and beverages. Competitive platforms offer an impressive variety of themes, but many tend to follow generalized design patterns to appeal to a wide audience.
Our challenge was to create a theme that not only delivers robust eCommerce functionality but also captures the essence and flavor of beverage brands — offering a visually rich and animated experience that makes a lasting impression from the very first scroll.
User Needs
To design a theme that truly resonates with artisan food and beverage brands, we first identified the core needs of our target users—independent merchants looking for a unique, immersive, and high-performing e-commerce experience. These needs directly informed every aspect of the theme's design and functionality.
- Visual Storytelling: Merchants need a way to express their brand values, product origins, and craftsmanship beyond just product images.
- Standout Design: Sellers want to differentiate their store from generic templates with a more unique, high-end look.
- Mobile-Optimized & Fast: Themes must perform well on mobile, with fast loading speeds and intuitive navigation.
- Built-in Content Features: Support for subscriptions, recipe blogs, and cross-sell options is essential for deeper customer engagement.
Approach
Our approach focused on creating a theme that could feel alive. We wanted to tell the story of each brand through motion, while still delivering an intuitive and optimized user experience.
Key principles included:
- Brand as a Story, Not Just a Store: Sections dedicated to brand origin, values, and how the products are made.
- Purposeful Motion: Animations designed to highlight key elements, guide user flow, and increase engagement.
- Commerce Meets Content: Built-in recipe blogs, subscription features, and pairing suggestions to deepen product value.
- Conversion-First Mindset: UI patterns and layouts that guide users effortlessly from exploration to checkout.
Structure/Layout
The structure of the theme was carefully designed to balance storytelling with conversion. Each page layout from the homepage to product and content pages follows a modular system that allows merchants to customize their storefront without compromising design consistency. With a clear hierarchy, interactive elements, and animated sections, the layout guides users through a smooth journey: from brand discovery to product exploration and finally, to checkout. Every component is optimized for clarity, usability, and engagement across devices.
UI Design
The visual design focuses on a clean, modern aesthetic that lets the products take center stage. A balanced color scheme with subtle contrasts ensures clarity and elegance across all sections. Generous white space, refined typography, and high-resolution imagery create a premium feel while maintaining readability and flow. Smooth animations and micro-interactions are thoughtfully integrated to enhance the user experience without overwhelming the content—resulting in a visually polished and conversion-friendly design.
Start Your Journey
If you need expert, engaging, and responsive web and mobile apps, Red Star Technologies is always at your service. We not only design apps but also save your time and finance. Contact us today and begin your journey with our expert team.
